Executive Coaching & HR Consulting

Move with
clarity.
Lead with
purpose.

We help executives and emerging leaders strengthen their leadership presence, navigate organizational complexity, and lead with confidence through periods of growth, change, and transformation.

We partner with

CEOs & Senior ExecutivesCorporate LeadersHigh-Potential ProfessionalsLeadership TeamsOrganizations in TransformationLeaders in Career Transition

Areas of Expertise

Practical. Strategic.
Grounded in experience.

01

Executive Coaching

Increase executive presence, lead through change, build stronger teams, and navigate difficult situations with confidence.

Learn more
02

Leadership Development

Customized coaching for high-potential leaders, newly promoted executives, emerging managers, and succession candidates.

Learn more
03

Organizational & Change Leadership

Support for leaders navigating redesign, mergers & acquisitions, rapid growth, restructuring, and culture transformation.

Learn more
04

Talent & Succession Strategy

Strategic guidance in talent assessment, succession planning, leadership pipeline development, and organizational effectiveness.

Learn more
25+
Years of Experience
$10B+
Organization Scale Advised
Fortune 500
Executive HR Background
iEQ9
Accredited Enneagram Practitioner

What Makes Us Different

Not theoretical.
Real executive experience.

Real Executive Experience

Shana has spent decades advising executives inside complex, fast-paced organizations — from startups to Fortune 500 companies. This is not theoretical coaching.

Practical & Strategic Guidance

Clients receive actionable insight grounded in business realities, organizational dynamics, and leadership psychology.

Authentic Partnership

Leadership growth happens through trust, honesty, self-awareness, and meaningful accountability. We bring all of that to every engagement.

Customized Approach

Every coaching engagement is tailored to the individual leader, their organization, and their specific goals. No templates. No one-size-fits-all.

Colleague Recommendations

What transformation
actually looks like.

Shana is a terrific HR partner. She worked with me directly on all C-Suite appointments, performance reviews and company organization design. She is willing to provide clear feedback to the people she works with, but importantly, also to those she works for. She is extremely diligent and well prepared, and brings her own ideas with years of experience behind them, and is an eager learner of new ways to work.

Julian Francis
Chief Executive Officer

Shana is a very talented, business minded HR executive with a proven track record of delivering impactful results in highly transformational environments. She builds trust quickly and adapts effectively to changes in C-Suite, operational and functional leadership. She offers versatile human capital generalist capabilities that translate seamlessly across diverse industries, cultures and business models.

Chris Harrison
Board Director and External Advisor, Bain & Company

Shana is a talented HR leader who supported our C-Suite as our HR business partner. As the CTO, she partnered with me to keep the development of my team top of mind for over a decade. Her leadership was instrumental in collaborating and executing on plans around talent development, hiring, and organization design. Her willingness to go the extra mile and delight her customers is unmatched. And all of this is done with a smile and a positive attitude.

Chris Nelson
Chief Technology Officer

Shana put values and people at the center of all she delivered for Beacon. She drives for excellent results and continuously improved all she was responsible for in her broad and important role. She is a truly delightful partner in every way!

Christine Reddy
EVP & General Counsel

Shana and I worked closely together at Beacon, where she was my HR partner. Shana always provided great counsel on talent development within the CFO team, the broader finance organization. She helped me work through several challenges in setting up my organization with solutions that provided great outcomes. Shana is tireless, dedicated and always willing to serve with a very positive can-do attitude. That said, she is candid and direct and provides thoughtful, balanced perspective on all matters, particularly when she has a different point of view than my own. I valued this very much in our time as colleagues.

Prithvi Gandhi
Chief Financial Officer

I am proud to call Shana a business partner, an advisor, a leader and a true friend. For the 10 years I worked closely with Shana in Vice President of HR role at Beacon corporate, she consistently demonstrated a rare blend of strategic vision and pragmatic compassion that profoundly impacted our organization. To say that Shana had the hardest role an HR person can hold, that of the Executive teams' HR lead along with numerous other duties, would be an understatement. She served as the key partner for a group of executives that have high expectations for not only themselves, their teams and the company. Shana successfully managed competing priorities, big personalities and exceptional demand on HR during a period which included over 50 acquisitions. She is an insightful and thought-provoking professional whose ability to engender trust with all levels of the organization allowed Beacon to rapidly expand, even during a period of key leadership change that included the CEO, CFO, and all but two executive roles. Just as she had done for the first executive team, Shana quickly earned the trust and respect of every corporate executive officer. Uniquely suited to balance the needs of the business and the needs of her partners, she truly became a dedicated and trusted advisor to the executive team and staff alike.

Brendan Daly
Retired Fortune 500 Senior Executive

Shana and I started working together early in 2022. From that moment to the dissolution of Beacon, we worked closely to build strong Product Management and Inventory Planning teams. Shana is truly a consummate HR professional who supports the BUSINESS by creating frictionless HR support. Her 'get it done' attitude, strong moral compass and passion for the team to be a strong unit is what makes her an asset to the business. She dives deep into all elements of the business and strives to understand what resources and assistance she can provide. Shana has no fear of change and evolving the business. To have Shana on your team is equivalent to a force of five. Her ability to quickly assess, understand, advise and act is unparalleled. She is organized and focused and leads by influence and example.

John Sommers
SVP, Product Management
Shana Maines, Founder of Mainestream Executive Coaching

Meet the Founder

Shana Maines
25+ years of real-world leadership

Shana is an accomplished executive leader with more than 25 years of experience guiding organizations through all aspects of human resources — from massive growth and organizational redesign to succession planning, talent strategy, and culture transformation.

Most recently, she served as Vice President of Human Resources for QXO (formerly Beacon Roofing Supply), a Fortune 500, publicly traded, $10B organization.

Shana is an iEQ9 Integrative Enneagram Accredited Practitioner. Her leadership style is known for being approachable, insightful, strategic, and grounded in authenticity.

Let's Start the Conversation

The leader you're
becoming
starts here.

Based in Virginia. Open to virtual and in-person coaching engagements.

A discovery conversation costs nothing and changes everything. Let's explore what's possible for you and your organization.